Belma Kapetanovic


Viyella clothing is classic, heritage-inspired and high quality with a focus on luxurious materials. For the launch of the Spring/Summer 2014 collections, I wanted to embody this while also giving the brand a more modern feel to bring it into the 21st century. I looked to the bold typographic treatments seen in classic high-end fashion magazines for inspiration to create a more fashion-forward look and feel.