Studio Element

Alongside my product design work, I spent several years creating surface pattern designs for sale, and designing and selling my own range of contemporary rug and wallpaper designs under the label 'Studio Element.' My designs are bold, graphic depictions of natural objects and processes, and the brand name and logo allude to the idea that almost all natural forms and phenomena can be broken down into the same basic shapes.

I worked on all aspects of the business including product design, branding and promotion. A clean minimal look and feel throughout the website and promotional materials allows the bright, colourful patterns to stand out as the focal point.