Belma Kapetanovic

Interiors by Element

Alongside my graphic design practice I have developed ‘Interiors by Element,’ a luxury homewares brand inspired by the hidden beauty of the natural world. The products are bold and imaginative while retaining a refreshing, contemporary feel that makes them ideally suited to stylish modern interiors. All of the product designs are inspired by natural objects and processes, and the brand name and logo design allude to the fact that all natural forms and phenomena can be broken down into the same basic shapes. I have worked on all aspects of the business including product design, branding and promotion. See more at