Belma Kapetanovic

Studio Element

Alongside my digital design work, I create surface pattern design work for sale and sell my own range of contemporary rug designs through Studio Element. My designs are bold, graphic depictions of natural objects and processes, and the brand name and logo allude to the fact that most natural forms and phenomena can be broken down into the same basic shapes. I have worked on all aspects of the business including product design, branding and promotion. A clean minimal look and feel throughout the website and promotional materials allows the bright, colourful patterns to stand out as the focal point. See more at