belma kapetanovic



I worked with this fashion e-commerce startup to develop their brand direction, app and responsive desktop site, and saw them through a few iterations of the project and business model over several months. The challenge was to create a user-friendly design that embodies a youthful, slick, fast-fashion feel while creating brand differentiation in a saturated and competitive market. The app and website also needed to promote a sense of discovery (similar to a product like Pinterest) due to varying and unpredictable stock levels.

Blackbetty is now live and open for business! Please visit the website at or download the app from the app store.

Role: Branding, design, UI/UX