Belma Kapetanovic


I was contracted to Jaeger to work on a redesign of their Product Detail Page, Product Listing Page and Checkout. Working with their lead designer, we set out to create a more high-end shopping experience for Jaeger customers, taking inspiration from premium fashion website such as Massimo Dutti and Karen Millen. Larger imagery and more detail shots of the product were used on the product listing page and product detail page to create a sense of luxury. We also reduced the number if steps in the checkout process from seven down to three while adding a number of new features to give the customer more choice and flexibility in delivery and payment options, such as click and collect and next day/nominated day delivery.