Belma Kapetanovic


During my time at Selfridges, I was the primary UI Designer responsible for all customer journeys within the Checkout and My Account areas of the website, as well as transactional emails and an internal portal for the Customer Services team. Working with a team of business analysts as well as a UX designer, we devised solutions for a wide range of possible user scenarios including international delivery to countries worldwide, individual and group gifting options, customer returns, and delivery with Selfridges’ premium delivery service - Selfridges Plus. I was responsible for reviewing and signing off all work in development.

As part of a separate project, I also created some concepts for a site-wide redesign of the header, footer and navigation.