Belma Kapetanovic

Taking Shape

I worked on a concept for a website redesign for the Australian plus-size brand Taking Shape. The aim was to give the brand a more modern, colourful and feminine look and feel. This was achieved through introducing a softer, more muted version of the bright orange brand colour, as well as introducing an alternate pink brand colour in one of the design options. Several homepage options were presented to demonstrate various ways of surfacing a range of promotional, seasonal and category-focused content in a way that would be flexible and easy to update for a fast-paced fashion retailer.